GMIT Prospectus 2022/23

GMIT Business

Bachelor of Business (Honours) in Marketing and Sales (Level 8) Bachelor of Business in Marketing and Sales (Level 7)

Code: GA184 Level: 8 Code: GA174 Level: 7

Why study Business in Marketing and Sales? This course prepares you for an exciting career in marketing and sales. Students graduate from this course with the key skills, knowledge, and competencies required to work in variety of business settings from small businesses to multinational corporations. Graduates are prepared for employment in a range of marketing disciplines and will also have the opportunity to enhance employment potential through work-based projects and a work placement. Graduates also, upon completion of this course, have the opportunity to become a graduate member of the Marketing Institute by taking the Qualified Marketer Exam. What will I study? Year 1: • Computer Applications • Microeconomics • Financial Accounting 1 • Management Principles and Business Environment • Learning and Innovation Skills • Human Resource Management • Introduction to Entrepreneurship Elective: • French • German • Spanish • Irish • Academic Writing Year 2: • Business Information Systems • Business Communications • Introduction to Marketing • Management Accounting 1 Elective: • Language • Management Accounting 2 • Project Management • Organisational Behaviour • Financial Accounting 2 Year 3: • Digital Business • Sales Management • Marketing Management • Market Research • Work Placement (part-time) • Internet Technology • Digital Marketing • Integrated Marketing Communications • Consumer Behaviour Elective: • Languages • Financial Management • Civic Engagement • Event Management 1 • International Economic Policy Year 4: • Strategic Management • Global Marketing and Sales Strategy • Brand Management • Multi-Channel Retail Strategy • Professional Development for Marketers • Marketing Analytics • Marketing Practice • Services Marketing Elective: • Languages • Irish Economic Policy • Intellectual Property Law • Integrated Enterprise Systems • Supply Chain Management • Human Resource Development • Applied Principles of Marketing • Business Law and Legal Studies • Statistics for Business • Business Start-Up • Selling Techniques • Visual Design Remember – this degree offers you flexibility. You can switch to another degree (Entrepreneurship, Finance & Economics, Accounting, Business Information Systems, or Business) during your time in college. See page 71 for details.

What are my career opportunities? This course provides attractive career opportunities in the expanding marketing and sales professions, including:

• Marketing management • Selling and sales management • Brand management • Market research

• International marketing management • Customer service and customer support • Marketing communications and public relations • Digital and on-line marketing

Follow-on Studies Upon successfully completing Year 3, students can then apply internally for Year 4, Bachelor of Business (Honours) Marketing and Sales. GMIT Honours (Level 8) qualifications are recognised worldwide for postgraduate entry across a wide range of business specialisms.

Student experience

Conor Gill Over the quick four years studying in GMIT, I gained a huge amount of knowledge in all areas related to Marketing and Sales. I experienced insights into my chosen field of study through access to great industry guest speakers, work experience and field trips to the likes of Jameson Distillery in Dublin and an artisan cheese maker in Co Galway. One

of the best things I enjoyed about attending GMIT was the size of the classes. It gave me an opportunity to get to know my classmates and lecturers. My time at GMIT has allowed be to meet some fantastic people and has given me the knowledge and encouragement to pursue a post grad masters qualification in Marketing Practice. I’m currently working in an exciting Marketing and Sales role.

Aideen Coen Presentations were a large part of many assignments throughout the four years of the course, as a result of this my confidence and ability to communicate and speak publicly has been hugely developed. The mixture of small class sizes, field trips and work experience kept the course exciting while giving me greater insight into the working

world. I completed my work experience in the fashion industry, and it became an area I wanted to explore further. In my final year I was delighted to be awarded a first-class honours degree in Marketing & Sales. This has opened doors for me in pursuing a career working in marketing and sales, presenting opportunities to travel abroad to further my career.

DURATION 3/4 years

School of Business



Talk to us: EamonWalsh, Head of Department of Enterprise & Technology | Tel: +353 91 742559 | E-mail:


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