GMIT Prospectus 2022/23


Bachelor of Business (Honours) in Event Management with Public Relations (Level 8) Bachelor of Business in Event Management with Public Relations (Level 7)

Code: GA384 Level: 8 Code: GA376 Level: 7

Why study Event Management with Public Relations? The aim of this award is to provide relevant, professional education for students on all aspects of the planning, marketing and management of events and public relations programmes in this multifaceted industry. What will I study?

What are my career opportunities? Graduates can expect to find employment in a variety of event, PR and entertainment enterprises including conference and convention centres, charitable non-profit organisations, national and regional tourism organisations, hotels, public relations firms, event management agencies, sports and leisure centres, community development organisations, arts and music festivals, multinational companies and public sector organisations. Follow-on Studies Level 7 graduates may progress to the final year of the Bachelor of Business (Honours) in Event Management and public relations. GMIT honours (Level 8) qualifications are recognised worldwide for postgraduate entry.

Year 1: • Communication and Customer Care • Learning Innovation Skills • Introduction to Business Law • Language • Introduction to Accounting and Business Maths • Sports Event Management

• Introduction to Event Studies • Event Operations • Event Risk Management • Introduction to Public Relations • Wedding Planning • Information and Communication Technology • Public Relation Techniques • Management Accounting • Corporate Entertainment • Management Principles • Event Software Applications • Multimedia • Language and Culture • Services Marketing • Financial Management • Multimedia Applications • Digital Media Technologies

Student experience

Michelle Walker BB in Event and PR Management (Current Student) I chose GMIT, as I wanted to study for a degree in Event Management with Public Relations but was also seeking a course that had practical elements to it. Year 1 in the course was focused on learning the basics along with practical aspects that you need to know to work in a fast-paced industry that

Year 2: • Conference and Exhibition Management

• Financial Accounting • Marketing Principles • Management Information Systems • Introduction to Economics • Employment Law

Year 3: • Work Placement

I enjoyed thoroughly. In Year 2, we progressed adding new modules and enhancing our practical skills and knowledge. Year 3 then started in the summer for our 30-week work placement. I undertook my placement in Dublin, as I felt that is where most of the opportunities are in the Events Industry. I thoroughly enjoyed it and had some exciting opportunities such as being invited to Portugal, on behalf of “Republic of Experience” on a FAM trip, and organised by the Lisbon Tourism Board. I gained many contacts on Work Experience whom I still engage with and my plan is continue my studies in GMIT studying Event Management with Public Relations to Level 8.

• Event Planning Management • Public Relations Management • Human Resource Management Year 4: • Event Project Management • Public Relations Project • Event Strategy & Policy • Innovation & Enterprise • International Perspectives of Festivals and Events • Business Plan

• Performance Management • Marketing Management • Research Methodology • Ethics & Governance • Web Design & Publishing • Destination & Resort Management • Language & Culture Students may select elective modules each semester to enhance their learning and skills.

Laura O'Keefe While studying at GMIT, I had the unique opportunity to travel abroad and complete a semester in the U.S. The Hilton Head Resort is a renowned island off the coast of South Carolina. It is home to many golf courses and hotels catering to tourists from across the world. On my work experience abroad, I had the unique opportunity to learn a new working style and build

Galway International Hotel School


DURATION 3/4 years


international networks. Through my time in college, and in the working environment, I was able to draw on my knowledge to work within the new setting. I gained experience with different cultures, while building an awareness of the people within my discipline. It cultivated an ambition in me to further develop my skills.

Talk to us: Tom Edwards, Course Chair Tel: +353 91 742293 | E-mail:


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