NUI Galway Postgraduate Prospectus 2021

Consumer Psychology School of Psychology College of Arts, Social Sciences, and Celtic Studies

PROGRAMMES AVAILABLE: MSc; PDip DURATION: 1 year, full-time NUMBER OF PLACES: 21 FEES AND FUNDING: Fees information and funding opportunities: pages 286 and 288. WHEN TO APPLY: NUI Galway does not set a deadline for receipt of applications (with some exceptions). Offers will be issued on a continuous basis. Candidates are encouraged to apply as early as possible. See page 284 for full details of when and how to apply.

NEW for 2021

Your Course Consumer psychology is the study of how we relate to the transaction of goods and services we use every day, whether as retail consumers, buyers or service users. The MSc (Consumer Psychology) will provide students with an important competitive advantage: the ability to make more insightful business decisions that integrate a deeper understanding of human psychology. The objectives of the programme are to: • Develop informed problem-solvers who are comfortable working in today’s data-driven economy; • Provide training in consumer psychology, user experience design and human decision-making; • Provide an understanding of how consumers typically interact with products and services; • Equip students with the skills to collect user data in person and online and analyse these data to generate novel data-based insights. Career Opportunities Graduates of this programme will be well placed to provide expertise to a considerable variety of industries and organisations in their interaction with consumers. Typical roles include Consumer Psychologist, Consumer Research Analyst, Consumer Planner, Product Development, and Design and Sales roles, especially Sales Enablement and Leadership. Minimum Entry Requirements Applicants will require a NQAI Level 8 degree, or equivalent, with a minimum classification of 2.2 in BA or BSc Psychology with Graduate Basis Membership of the Psychological Society of Ireland OR 2.1 or above in a psychology-related discipline. Graduates from other disciplines (e.g. Commerce, Accounting, Economics, Data Science, Mathematics, Marketing, or Business) whose degrees contain at least one module of taught statistics, mathematics and/or research methods and have a 2.1 or above can also apply. FIND OUT MORE AT: consumer-psychology.html

CONTACT Dr Denis O’Hora T: +353 91 495 126 E:

3 GOOD REASONS TO STUDY THIS COURSE 1. Unique: This is the first masters programme in Consumer Psychology in Ireland. It connects advanced psychological theory

with data science to create enlightened and engaging services.

2. Industry demand: There is a significant industry demand for graduates with the ability to combine psychology skills with big data skills to inform sales and marketing strategies. 3. Nationally recognised contributors: In addition to experts from the NUI Galway School of Psychology, this master’s includes nationally recognised contributors including Irish Centre for High Performance Computing (ICHEC), the Launchpad enterprise hub and the J.E. Cairnes Business School.

Thinking about applying?


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