NUI Galway Postgraduate Prospectus 2021

Digital Marketing J.E. Cairnes School of Business & Economics College of Business, Public Policy and Law

PROGRAMMES AVAILABLE: MSc DURATION: 1 year, full-time NUMBER OF PLACES: 45–50 (some shared modules) COURSE INSTANCE(S): 1MDG1 FEES AND FUNDING: Fees information and funding opportunities: pages 286 and 288. WHEN TO APPLY: NUI Galway

Your Course This programme will assist students to become knowledgeable about a range of digital marketing and marketing subjects to an advanced level; understand how marketing objectives can be achieved through the use of digital technologies; develop analytical, oral and written presentation skills; acquire and be able to use accepted research methodologies. Students develop specialised knowledge in Social Media Marketing Theory, Digital Sales Management, Digital Marketing Strategy and Digital Metrics & Analytics, and Inbound Marketing & Content Creation, as well as general marketing knowledge in subjects such as Branding, Social Marketing & Sustainability, and Marketing Analytics. The programme concludes with a Web 3.0 Digital Summer School and an Applied Digital Marketing Project. Career Opportunities Graduates find employment in a wide variety of industry sectors with companies such as such as: Microsoft, LinkedIn, Google, Hubspot, AnswerLab, The Knot Worldwide, VHI Healthcare and Wolfgang Digital. Minimum Entry Requirements Normally a Second Class Honours (H2.1) undergraduate degree is required (or equivalent international qualification). IELTS score of 6.5 or equivalent, if applicable. Applicants who hold a very high 2.2 and who have achieved a 2.1 average within a significant marketing specialism in a business degree, may be considered. The programme is open to graduates of all disciplines. Applicants from a non-business/marketing degree background, applying as a conversion programme, are required to successfully complete an online Principles of Marketing test, as specified by the Marketing Discipline, prior to commencement of studies. FIND OUT MORE AT: digitalmarketingmsc

does not set a deadline for receipt of applications (with

some exceptions). Offers will be issued on a continuous basis. Candidates are encouraged to apply as early as possible. See page 284 for full details of when and how to apply. Important: non- business graduates must apply by 6 July 2021.

CONTACT Dr Patricia McHugh T: +353 91 492 548 E:

3 GOOD REASONS TO STUDY THIS COURSE 1. Build your tech stack with Hubspot and Google Academy certifications. 2. Keep ahead of the digital curve with Web 3.0 training with leading experts. 3. Shortlisted for Best Postgraduate Course of the Year—gradireland Higher Education Awards 2019 and 2020.

Thinking about applying?


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