NUI Galway Postgraduate Prospectus 2021

J.E. Cairnes School of Business & Economics College of Business, Public Policy and Law

PROGRAMMES AVAILABLE: MSc DURATION: 1 year, full-time NUMBER OF PLACES: 10–20 (some shared modules) COURSE INSTANCE(S): 1MII1 FEES AND FUNDING: Fees information and funding opportunities: pages 286 and 288. WHEN TO APPLY: NUI Galway

International Marketing and Entrepreneurship

Your Course This programme will assist students to become knowledgeable about a range of international marketing and entrepreneurship subjects to an advanced level. The programme recognises the importance of international marketing skills required to compete in an increasingly global marketplace. Students will develop specialised knowledge in International Marketing Strategy, International Entrepreneurship and Global Business-to-Business Marketing, as well as general marketing knowledge in subjects such as Marketing Innovation & Enterpreneurship, Digital Marketing and Marketing Analytics. The programme concludes with a week-long Summer School and an Applied Marketing Project. Career Opportunities Graduates find employment in such companies as GlaxoSmithKline, Kerry Group, Ex Ordo, Salesforce, SAP, Tourism Ireland, Smyths Toys and Shopify. Minimum Entry Requirements Normally a Second Class Honours (H2.1) undergraduate degree, usually a Grade 1, or a H2.1 in the Higher Diploma in Business Studies, is required (or equivalent international qualification). IELTS score of 6.5 or equivalent, if applicable. Applicants who hold a very high 2.2 and who have achieved a 2.1 average within a significant marketing specialism in a business degree, may be considered. The programme is open to graduates of all disciplines. Applicants from a non-business/marketing degree background, applying as a conversion programme, are required to successfully complete an online Principles of Marketing test, as specified by the Marketing Discipline, prior to commencement of studies. FIND OUT MORE AT: international-marketing-entrepreneurship.html

does not set a deadline for receipt of applications (with

some exceptions). Offers will be issued on a continuous basis. Candidates are encouraged to apply as early as possible. See page 284 for full details of when and how to apply. Important: non- business graduates must apply by 6 July 2021.

CONTACT Dr Gabriela Gliga T: +353 91 493 617 E:

3 GOOD REASONS TO STUDY THIS COURSE 1. Work with international companies on applied consultancy based projects. 2. Boost your employability skills with an executive training summer school. 3. Build your networks with guest speakers from leading international marketing professionals.

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