NUI Galway Postgraduate Prospectus 2021

Marketing Practice J.E. Cairnes School of Business & Economics College of Business, Public Policy and Law

PROGRAMMES AVAILABLE: MSc DURATION: 1 year, full-time NUMBER OF PLACES: 30 COURSE INSTANCE(S): 1MMK1 FEES AND FUNDING: Fees information and funding opportunities: pages 286 and 288. WHEN TO APPLY: 19 March 2021. Early applicant interviews in Jan./Feb. Some late applicants may be considered throughout the summer, pending availability of places. Early application advised to avoid disappointment.

Your Course This unique, action-based learning programme has successfully helped young graduates kick-start their careers in marketing for nearly 40 years. A 37-week paid professional marketing work placement, five taught modules, an applied project, and on-site visits to companies recognised as world leaders in the practice of marketing, are successfully combined in this award-winning programme. Students learn how to (i) keep up to date with the ever changing world of marketing, (ii) immerse themselves in learning what they need to solve applied marketing problems in their workplace and (iii) gain internationally recognised certification and accreditation as they proceed. Students are exposed to the latest trends in the practice of marketing, learning directly from inspiring industry experts who share their expertise and experience in the classroom and in the workplace. Topics covered include everything from marketing analytics, search engine marketing, the integration of marketing and sales, artificial intelligence (AI), chatbots, virtual reality, user-generated content, voice search, multi channel marketing, account-based marketing, content marketing, inbound marketing, marketing attribution, and so much more. The possibilities and opportunities for learning are endless! Irish-based small-to-medium sized enterprises and multinational corporations across all sectors, act as host companies offering challenging placement opportunities for students. Career Opportunities Employment opportunities for graduates are exceptional, with the programme securing a 100% employment record. Recruiting graduates of the programme most recently are Google, Hubspot, SAP, IBM, Salesforce, Oracle, LinkedIn, Facebook, Yahoo, L’Oreal, Glanbia, IKEA, AIB, Wayfair, Pathfinder, Smyths Toys and Bord Bia. Graduates build successful marketing careers regionally, nationally and globally in organisations across all sectors imaginable. Minimum Entry Requirements Normally a Bachelor of Commerce or equivalent business degree, with a Second Class Honours Grade 2, with a minimum of a 55% average in the final degree, and a significant specialisation in marketing (QQI Level 8 or equivalent). Applications also welcome from graduates fluent in German, French, Spanish, Italian, Finnish and Nordic languages with an interest in a career in professional sales-consulting roles in multinational companies based in Ireland.

CONTACT Ann Walsh (Programme Director) T: + 353 91 492 575 E:

3 GOOD REASONS TO STUDY THIS COURSE 1. Paid placement: Students are paid by their host company while developing their marketing knowledge and technical skills in a professional marketing role. 2. Support and mentoring: The Programme Director is available in person, by phone and online, to provide ongoing mentoring and support to students throughout their placement. In-company assessment sessions are carried out to review and evaluate student progress and performance. 3. Strong professional alumni network: Nearly 40 years on offer, this programme boasts an exclusive international alumni network. Alumni contribute to the delivery of the programme, recruit students on placement and employ graduates on completion.

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