NUI Galway Postgraduate Prospectus 2021

J.E. Cairnes School of Business & Economics College of Business, Public Policy and Law

PROGRAMMES AVAILABLE: MSc DURATION: 1 year, full-time; 2 years, part-time NUMBER OF PLACES: 25–30 (some shared modules) COURSE INSTANCE(S): 1MM1, full-time; 1MM2, part-time FEES AND FUNDING: Fees information and funding opportunities: pages 286 and 288. WHEN TO APPLY: NUI Galway does not set a deadline for receipt of applications (with some exceptions). Offers will be issued on a continuous basis. Candidates are encouraged to apply as early as possible. See page 284 for full details of when and how to apply. Important: non- business graduates must apply by 6 July 2021.

Marketing Management

Your Course The programme content of this MSc is aimed at preparing graduates for a variety of marketing positions in business. This programme will assist students in becoming knowledgeable about a range of marketing subjects to an advanced level; developing analytical, oral and written presentation skills; acquiring and being able to use accepted research methodologies. Students develop extensive knowledge in a broad range of marketing subjects such as Strategic Marketing, Strategic Brand Management, Services Marketing, Social Marketing & Sustainability, Marketing Performance & Productivity, Digital Marketing, and Marketing Analytics. The programme concludes with a week-long Summer School and an Applied Marketing Project. Career Opportunities Graduates find employment in a wide variety of industry sectors with companies such as Johnson & Johnson, Accenture, Genesys, Electric Ireland, The Irish Times, Allied Irish Bank, Ernst & Young and Big Spaceship. Minimum Entry Requirements Normally a Second Class Honours (H2.1) undergraduate degree, or a H2.1 in the Higher Diploma in Business Studies, is required (or equivalent international qualification). IELTS score of 6.5 or equivalent, if applicable. Applicants who hold a very high 2.2 and who have achieved a 2.1 average within a significant marketing specialism in a business degree, may be considered. The programme is open to graduates of all disciplines. Applicants from a non-business/marketing degree background, applying as a conversion programme, are required to successfully complete an online Principles of Marketing test, as specified by the Marketing Discipline, prior to commencement of studies. FIND OUT MORE AT: marketing-management.html “The MSc in Marketing Management entailed a great deal of group work which required me to focus on building relationships and improving my overall ability to work with people from different parts of the world and different cultures which provided me with new perspectives and insights. I came here with no background in business or marketing. After completing the course, I’ve learnt a great deal about marketing that I will use in my future career.” Amy Hasenauer, PSL Group

CONTACT Mary Greaney T: + 353 91 492 546 E:

3 GOOD REASONS TO STUDY THIS COURSE 1. Become an all-round marketing professional with advanced strategic marketing knowledge and skills. 2. Work with real companies on applied consultancy based projects. 3. Be industry ready with analytical and research-led skills.

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